we run a video studio.
we also raise three boys.
the two are more connected than you'd think.
two of us. three boys. one studio.
We're Isaac and Sam Viglione, a married couple based in Sydney with three sons: Spencer, Jasper, and Levi. Between us we've been making video professionally for more than a decade. Vibe Society is the studio we run together.
We came to school work the long way around. Years of weddings, brand films, commercial work, the usual studio path. Schools kept finding us, and the work kept mattering more. Around the same time, our oldest started school. Suddenly we weren't just filming inside a school sector. We were inside it ourselves, weighing tours, reading newsletters, sitting in the Open Day audiences, having the same conversations you're trying to help families have.
We're Christians, and family sits at the centre of how we work. Not as a label we wear, but as the thing that shapes our weeks, our calendar, and our sense of what's worth making. School marketing is the work we've chosen because it sits at the intersection of two things we care about: telling honest stories, and helping the schools shaping the next generation say what they actually stand for.
why schools, specifically.
We could have stayed generalist. Some of our best work has been for brands, founders, and commercial clients we still love. But the more we worked with schools, the more we noticed the same pattern: the school knew itself deeply, the people inside it cared more than the outside world realised, and the gap between those two things was where every interesting brief lived.
We chose to specialise because doing this work well requires more than a camera. It requires understanding how a marketing director navigates a principal, how a council thinks about brand, how parents actually decide between three shortlisted schools at the eleventh hour. We didn't want to learn that for one project at a time. We wanted to know it well enough that the school never had to explain it to us.
It also matters to us that schools are doing genuinely formative work. The films we make end up in classrooms, in parent inboxes, in council presentations, in the way a Year 12 student remembers what the school stood for years after they leave. We'd rather make thirty films a year that matter to the communities watching them than three hundred that don't.
seven things we believe about the work.
These aren't marketing claims. They're the operating beliefs we use to decide what to take on, what to push back on, and how to handle the moments inside a project when there are easier ways to do things.
strategy first, always.
Every project starts with the outcome the school is trying to achieve, not the format we're going to shoot. If we can't name the strategic reason for a film, we won't make it. The brief is never just "make a video." It's enrolments, parent confidence, the gap between how a school knows itself and how prospective families see it.
real people, on camera. no actors.
The credibility of a school film lives or dies on whether the audience believes the people on screen. We use the students, staff, and parents who actually make up the school. Our job is to make them comfortable enough that what they say sounds like them, not a script.
no bait pricing.
We don't hide pricing because we're expensive. We hide it because every school is different and we want to scope honestly. A number on a page anchors the conversation in the wrong place. A 30-minute call usually saves us both weeks of guessing.
one small team. no handoffs.
You meet the people who'll actually make your film on the first call. There's no account manager layer. No junior post team you don't know about. It's just the two of us, and a tight group of trusted collaborators we bring in when a project calls for them.
honest about fit.
Not every school is the right fit for us, and we're not the right fit for every school. We'd rather have a clear conversation about that on the first call than chase a yes that doesn't serve anyone. We've turned down work before. It usually frees both sides up to find the right partner.
built to last beyond the launch moment.
A film that only works once is an expensive film. We design every project so the assets carry across the website, social, the enrolment system, internal comms, and the calendar moments that matter most for the year ahead.
the small things tell the truth.
How we reply to an email. Whether we show up early. The way we treat the staff member shepherding us through a corridor between classes. The work people see on screen is the easy part. The work they don't see is what makes a school want to keep working with us. We take that seriously.
if any of this sounds like the right fit, we'd love to talk.
No pressure, no proposal-templates-on-a-timer. Just a 30-minute conversation about your school, what you're trying to do this year, and whether we're the right team to help.